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Branding

Hwy. 28 Farms

This was a very fun and intensive project that launched Hwy. 28 Farms brand of convenience store grab-n-go products. I worked closely with the President and CEO of Loffredo Fresh Produce to name the brand and design the logo. From there, I created the label designs for each of the different products. Next, I photographed all the products and designed and produced the product catalog. The website was developed by Red Five Interactive with the copy and the product images created by me. Later, I designed and photographed the truck wrap advertising. You might see them delivering in Des Moines, Omaha, Kansas City, Madison and the Quad Cities,

Produce Innovations

In my work with Loffredo Fresh Produce, they opened a new division for all pf their fresh-cut line of produce including Hwy. 28 Farms. I again worked with the President and CEO of Loffredo Fresh Produce to name the brand and design the logo. From there, I developed their tag line, created their signage, in addition to their website, business cards, brochure and truck wraps.

Season Well

Season Well is a new brand of wholesale dried herbs, spices and blends sold by produced and distributed by Loffredo Fresh Produce. I named the brand, designed the logo and label design. This product is growing and we are working on creating a more expensive label at this time.