Hwy. 28 Farms
This was a very fun and intensive project that launched Hwy. 28 Farms brand of convenience store grab-n-go products. I worked closely with the President and CEO of Loffredo Fresh Produce to name the brand and design the logo. From there, I created the label designs for each of the different products. Next, I photographed all the products and designed and produced the product catalog. The website was developed by Red Five Interactive with the copy and the product images created by me. Later, I designed and photographed the truck wrap advertising. You might see them delivering in Des Moines, Omaha, Kansas City, Madison and the Quad Cities,
-
- BRANDING
-
- BRANDING
Produce Innovations
In my work with Loffredo Fresh Produce, they opened a new division for all pf their fresh-cut line of produce including Hwy. 28 Farms. I again worked with the President and CEO of Loffredo Fresh Produce to name the brand and design the logo. From there, I developed their tag line, created their signage, in addition to their website, business cards, brochure and truck wraps.
Season Well
Season Well is a new brand of wholesale dried herbs, spices and blends sold by produced and distributed by Loffredo Fresh Produce. I named the brand, designed the logo and label design. This product is growing and we are working on creating a more expensive label at this time.
